Friday, October 31, 2014

Social Media Can Simply Promotion

    Small business owners are often pressed for cash, time and human resources. Learning new techniques through social media training can positively affect all three, by helping business owners promote their products and services, network with potential customers and fellow entrepreneurs, find new markets for their offerings, and much more. Plus, it only takes a small investment of time to reap the benefits.

     Going beyond simply promoting a special or interacting with customers, smart business owners are taking social network training seriously. By learning easily implemented techniques, these entrepreneurs are leveraging popular sites such as Facebook and Twitter to expand their reach, develop relationships with customers, and gather valuable marketing and sales data.

     In today’s competitive marketplace, becoming an expert in social media is the smart way to take your business to the next level. Here are social media training can help you better run your small business.

A. Flexible Networking

    There is no doubt that networking can result in real value for business owners. Getting away from your store or office, making new contacts and drumming up business are just a few of networking’s benefits. On the downside, face-to-face networking takes time and effort – and you won’t always help you reach your best-fit customer. Social media networking is much more flexible. It can happen when it’s convenient for you, with targeted groups who are genuinely interested in your product or service. And when you make these valuable contacts, you create brand evangelists, who can spread the word and help you market your business effortlessly.

B. Local Community Support

    If you’re a typical small or home-based business owner, you enjoy the freedom that comes with working for yourself. Unfortunately, running a sole proprietorship can lead to isolation and even loneliness. Plus, facing every business problem on your own, without a co-worker or partner to brainstorm solutions with, can be difficult. Participating in social network training can give you the tools you need to create a community of peers you can turn to for support, advice and tips to make your business run better, while keeping you engaged through beneficial relationships. Social media can turn Facebook friends, Twitter followers and LinkedIn contacts into trusted colleagues.

C. Reach Beyond Local to a Global Audience

The world keeps getting smaller, and business is no exception. In the past, your customers were usually your neighbors, and marketing was conducted on a strictly local level. Now small business owners have the potential to reach customers on opposite ends of the world, as well as the other side of town. With social media, there are no longer any barriers to keep you from sourcing materials, selling to new customers and finding new markets for your products in places like New Zealand, Iceland, or Croatia. These unprecedented opportunities can be yours when you are equipped to take full advantage with social media training.

D. Demonstrate Your Expertise

    Becoming known for your expertise in the past took real effort; unless you penned a best-selling book or widely read magazine column, it was unlikely you’d become known beyond your local customers and colleagues. Now, through social networking, you can find practically unlimited audiences for the knowledge and skills you’ve acquired in your career. Social media allows smart business people to create a community of followers and fans who can gain from an exchange of expertise and ideas – for the benefit of the entire community.

E. Gather and Analyze Data

    Solving problems as soon as possible is vital to the health of any business. Identifying the sources of business problems begins with good data. Social media provides measurable data you can use to adjust your marketing message and target audiences; address distribution and production issues; and improve customer service – all in real time. In today’s competitive marketplace, you don’t get a second chance to fix a problem that affects a customer’s experience. Social media training can give you the essential skills you need to identify what’s working and what needs to be fixed – before you lose a sale or a customer.

F. Expand Your Reach Without Expanding Your Budget

    One of the best aspects of social media is its low cost. You can create and promote your brand to the masses, educate and inform your best-fit customers, and create a community of loyal customers who can in turn become your best marketers. Building and reinforcing your brand through social media is much less costly than traditional marketing methods – and can be extremely effective. Establish your objectives and make a plan – and be sure it includes social network training to maximize your efforts.

    Social Media’s Benefits to Small Business Are Practically Limitless Once you learn all the ways social media can help you run your small business better and more profitably, you’ll wonder why you waited to begin. Social media training can get you started on the fast track with the latest tools and techniques for analyzing data, reaching more customers, solving problems and implementing a successful brand strategy. With some effort and creativity on your part, you’ll create trust, reinforce your brand and increase your sales and reach – and all you need is an Internet connection.

Basic Android terminal commands

1. The adb devices command

The adb devices command is the most important one of the bunch, as it's what is used to make sure your computer and Android device are communicating. That's why we're covering it first.
If you're a pro at the operating system on your computer, you'll want to add the directory with the Android tools to your path. If you're not, no worries. Just start up your terminal or command console and point it at the folder with the tools in it. This will be the file you downloaded earlier if you use Windows, or the platform-tools folder in the fully installed Android SDK. Windows users have another easy shortcut here, and can simply Shift + right click on the folder itself to open a console in the right spot. Mac and Linux users need to navigate there once the terminal is open, or install an extension for your file manager to do the same right click magic that's in Windows by default.Once you're sure that you are in the right folder, type "adb devices" (without the quotes) at the command prompt. If you get a serial number, you're good to go! If you don't, make sure you're in the right folder and that you have the device driver installed correctly if you're using Windows. And be sure you have USB debugging turned on, Now that we have everything set up, let's look at a few more commands.

2. The adb push command

If you want to move a file onto your Android device programmatically, you want to use the adb push command. You'll need to know a few parameters, namely the full path of the file you're pushing, and the full path to where you want to put it. Let's practice by placing a short video (in my case it's a poorly done cover of the Rick James tune Superfreak) into the Movies folder on your device storage.
I copied the superfreak.mp4 file into the android-tools folder so I didn't need to type out a long path to my desktop. I suggest you do the same. I jumped back to the command line and typed "adb push superfreak.mp4 /sdcard/Movies/" and the file copied itself to my Nexus 4, right in the Movies folder. If I hadn't dropped the file into my tools folder, I would have had to specify the full path to it -- something like C:\Users\Jerry\Desktop\superfreak.mp4. Either way works, but it's always easier to just drop the file into your tools folder and save the typing.
You also have to specify the full path on your device where you want the file to go. Use any of the popular Android file explorer apps from Google Play to find this. Windows users need to remember that on Android, you use forward slashes (one of these -- / ) to switch folders because it's Linux.

3. The adb pull command

If adb push sends files to your Android device, it stands to reason the adb pull command gets them out. That's exactly what it does, and it works the same way as the adb push command did. You need to know both the path of the file you want to pull off, as well as the path you want it placed into. You can leave the destination path blank and it will drop the file into your tools folder to make things easy.
In this example, I did it the hard way so you can see what it looks like. The path of the file on the device is "/sdcard/Movies/superfreak.mp4" and I put it on my Windows 8 desktop at "C:\Users\Jerry\Desktop". Again, the easy way it to just let it drop into your tools folder by not giving a destination, which would have been "adb pull /sdcard/Movies/superfreak.mp4". Remember your forwards slash for the Android side, and you'll have no problems here.

4. The adb reboot command

This is exactly what you think it is -- a way to reboot your device from the command line. Running it is simple, just type "adb reboot" and enter. Before you say "I can just push the button!" you have to understand that these commands can be scripted, and your device can reboot in the middle of a script if you need it to. And it's a good segue to number five.

5. The adb reboot-bootloader and adb reboot recovery commands

Not only can you reboot your device, you can specify that it reboots to the bootloader. This is awfully handy, as sometimes those button combos are touchy, and if you have a lot of devices you can never remember them all. Some devices (the LG Optimus Black comes to mind) don't even a way to boot to the bootloader without this command. And once again, being able to use this command in a script is priceless. Doing it is easy, just type "adb reboot-bootloader" and hit the enter key.
Most devices can also boot to the recovery directly with the "adb reboot recovery" (note there is no hyphen in this one) and some can't. It won't hurt anything to try, and if yours can't nothing will happen.

6. The fastboot devices command

When you're working in the bootloader, adb no longer works. You're not yet booted into Android, and the debugging tools aren't active to communicate with. We use the fastboot command in it's place.
Fastboot is probably the most powerful tool available, and many devices don't have it enabled. If you're does, you need to be sure things are communicating. That's where the fastboot devices command comes into play. At the prompt, just type in "fastboot devices" and you should see a serial number, just like the adb devices command we looked at earlier.
If things aren't working and you are using Windows, you likely have a driver issue. Hit those forums for the answer.

7. The fastboot oem unlock command

The holy grail of Android commands, fastboot oem unlock does one thing, and one thing only -- unlocks your Nexus device (or an HTC device using their official tool). If you're using a phone from a different manufacturer, you have a different method of unlocking things -- maybe with ODIN or .sbf files -- and this won't apply to you. We're including it because even if you don't need it, it's an important part of Android's openness. Google doesn't care what we do with phones or tablets that we've bought, and include this easy way to crack them open. That's something you usually don't see from any tech company, and a big part of the reason why many of us choose Android.
Using it is easy enough. Once you've used fastboot devices to make sure everything is communicating, just type "fastboot oem unlock" at the prompt and hit enter. Look at your device, read carefully, and choose wisely.
Protip: Using "fastboot oem unlock" will erase everything on your device

8. The adb shell command

The adb shell command confuses a lot of folks. There are two ways to use it, one where you send a command to the device to run in its own command line shell, and one where you actually enter the device's command shell from your terminal. In the image above, I'm inside the device shell, listing the flies and folders on the device. Getting there is easy enough, just type "adb shell" and enter. Once inside, you can escalate yourself to root if you need to. I'll warn you, unless you're familiar with an ash or bash shell, you need to be careful here -- especially if you're root. Things can turn south quickly if you're not careful. If you're not familiar, ash and bash are command shells that a lot of folks use on their Linux or Mac computers. It's nothing like DOS. 
The other method of using the adb shell command is in conjunction with one of those Ash commands your Android device can run. You'll often use it for more advanced tasks like changing permissions of files or folders, or running a script. Using it is easy -- "adb shell <command>". An example would be changing permissions on a file like so: "adb shell chmod 666 /data/somefile". As mentioned, be very careful running direct commands using these methods.

9. The adb install command

While adb push can copy files to our Android devices, adb install can actually install .apk files. Using it is similar to use the push command, because we need to provide the path to the file we're installing. That means it's always easier to just drop the app you're installing into your tools folder. Once you've got that path, you tell your device to sideload it like this: "adb install TheAppName.apk".
If you're updating an app, you use the -r switch: "adb install -r TheAppName.apk". There is also a -s switch which tries to install on the SD card if your ROM supports it, and the -l switch will forward lock the app (install it to /data/app-private). there are also some very advanced encryption switches, but those are best left for another article.
And finally, you can uninstall apps by their package name with "adb uninstall TheAppName.apk". Uninstall has a switch, too. The -k switch will uninstall the app but leave all the app data and cache in place.

10. The adb logcat command

The adb logcat command is one of the most useful commands for some folks, but just prints a bunch of gibberish unless you understand what you're seeing. It returns the events written to the various logs in the running Android system, providing invaluable information for app developers and system debuggers. Most of us will only run this one when asked by one of those developers, but it's very important that we know how to use it correctly.
To see the log output on your computer screen, just type "adb logcat" and hit enter. Things can scroll by pretty fast, and chances are you won't find what you're looking for. There are two ways to handle this one -- filters, or text output.
The filter switch is used when a developer has placed a tag in his or her application, and wants to see what the event logs are saying about it. If it's needed, the developer will tell you what tag to append to the command. The text output is more useful, as it logs to a .txt file on your computer for reading later. Evoke is like so: "adb logcat > filename.txt". Let it run while you're doing whatever it takes to crash the app or system program you're debugging, then close it with the CTRL+C keystroke. You'll find the full log file saved in the directory you're working from, likely your tools folder. This is what you'll send to the developer.
Be warned that sensitive information can be contained in the log files. Be sure you trust the person you're sending them to, or open the log file in a text editor and see just what you're sending and edit as necessary.
There are plenty of other switches for the logcat command. Savvy developers can choose between the main, event, or radio logs, save and rotate log files on the device or their computer, and even change the verbosity of the log entries. These methods are a bit more advanced, and anyone interested should read the Android developer documentation.